Trendsetter

Rachael Ray's magazines and TV shows are making a difference. It appears that once she visits you, your sales go up or your tables get filled. Here are two examples of the phenomenon.

1. Chubby Chipmunk Hand-dipped Chocolates

Rachael Ray's magazine featured Chubby Chipmunk Truffles in a recent issue. The feature caught my attention, so I wrote a post about it here. According to the Rapid City Journal:
The national publicity is having the desired result. Calls for orders and walk-in traffic have increased dramatically, Tautkus said.

“Since the magazine article, I cannot believe how busy I have become,” she said. “I have had to hire more help and expand my work area.”

2. Cafe Laguardia

After Rachael Ray stopped at Cafe Laguardia on Tasty Travels, during her visit to Chicago, the secret is out. According to the Chicago Tribune's Metro Mix, the tables are now filling up in this formerly secret spot, which sounds like it deserves the attention:
For a celebration: Cafe Laguardia
Darn you, "Rachael Ray's Tasty Travels" and "Check, Please!" After appearing on those shows (not to mention a featured stop on last fall's 'Hood Hounds Reader Review tour), our favorite secret spot isn't so secret anymore. While a limited amount of outdoor seating (a few sidewalk tables on Armitage Avenue) almost kept Cafe Laguardia off our list of summertime faves, everything else about this warm, friendly place-from fab authentic Cuban fare to great mojitos ($6; available in nine flavors)-makes it the perfect spot to spend a sultry summer night. In addition to drawing a large weekend crowd, live music keeps Laguardia hopping on Tuesday and Wednesday nights.

So, if you have a new product that you want to take off, send it Rachael's way! She has the midas touch!

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