
Ad Age also noted that readers enjoy the magazine so much that they sign up for subscriptions in huge numbers. The newsstand to subscription ration is now 50/50 and they expect it to move to 35/65 by the end of 2007. For some context, the magazine executives expected a ratio of 85/15.
The magazine has also found success because it is sold in places that normally wouldn't sell a magazine like Rachael's:
RD executives were able to get Every Day into retail stores that in the past either didn't carry magazines at all or only carried niche titles. Every Day was the first magazine to grace Bed Bath & Beyond; Lowe's and craft store Michaels also broke new ground carrying the title.
The article also revealed that next month there will be an Anniversary Party hosted by GMC, Ann Taylor Loft and Absolut. Interestingly, I also found out that while advertisers can buy ads, they can't buy their way into the recipes themselves. Rachael is looking out for us!
Thanks to the Homesick Texan for sending me the article!
Have you seen the commercial for Iron Chef Celebrity? They are having Rachael vs. Giada on Nov. 12!!
ReplyDeleteYes! I posted about it forever ago and am so excited it's finally here. I will make sure to remind everybody - thanks for reminding me!
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