Business Advice from Rachael Ray

CNN wanted to analyze "How to Build the Next Google" and in order to do so, they "asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead." Guess who they asked? Come on, seriously, guess! Yes, they asked Rachael Ray. How'd you know? Was it the name of my blog that gave it away?

The theme for Rachael's advice was to "Turn Your Passion Into an Empire." Here's what she had to say:

You have to be open-minded when those early opportunities present themselves. Take advantage of them, whether they're going to make you a lot of money or not. I did 30 Minute Meals for five years on local television, and I earned nothing the first two years. Then I earned $50 a segment. I spent more than that on gas and groceries, but I really enjoyed making the show and I loved going to a viewer's house each week. I knew I enjoyed it, so I stuck with it even though it cost me.

I've also learned that you can't be all things to all people. Whatever it is that you're successful at, that has to be the No. 1 goal. In my case, it's accessibility. So all of my products have to be usable, accessible, affordable. The olive oils we're developing with Colavita will be priced to be competitive with every other affordable olive oil. We chose to be in grocery stores, not fancy food stores, because that's where most of my audience shops. Our pots and pans have to be heavy-bottomed and sturdy but also affordable. Decide what it is that you are and then stay true to that thing. My brand is based very much on how I live my day-to-day life.

6 comments:

  1. Very very interesting! I'm a Business major myself and I like what she has to say here. I wonder if she majored in Business at all?? She's quite savvy!

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  2. I like the news about an olive oil line that would be available in the regular grocery store. I am soooo her target demographic - I only bought one bottle of her current EVOO because it was only avaible in specialty stores.

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  3. Excellent advice. That Rachael, she never ceases to amaze me.

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  4. I guess it follows what you always hear - if you do what you love, the money will follow.

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  5. I thought I was a fan until I heard Rachael refer to something on her show today as "gone South". I have heard this before from rude and inconsiderate people...I thought she would have known better...My advice to Rachael...lose the comment!!!!
    very disappointed,
    Mary from Virginia

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  6. Linda - a quick Google search informed me that the phrase "Gone South" dates back to before the 12th century, so I'm pretty sure it's not referring to the Southern United States.

    Here's another explanation, none of which refers to the American South.

    I think it's just you, Linda. The phrase is simply not offensive.

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