If you are already sold, go here (a special page for ERR readers) and get yourself some free olive oil while supplies last. You still have to pay for shipping and handling. It's kinda weird because you put in your credit card information and then you find out the shipping amount, then you have the chance to confirm before you are charged. For shipping from Massachusetts to Northern California, I paid $8.63, so it's reasonable. I got mine to commemorate the addition of "EVOO" to the dictionary.
According to Alejandro, they baby the olive oil from start to finish. They don't sell to stores because then they cannot control the two main threats to olive oil - heat and light. If you aren't sold yet, check out this explanation of why the company is giving away olive oil:
Why Are We Doing This?
We are motivated by a love for great food and great olive oil. (See About Us for more about us.) Our business is small, but growing through word of mouth and some PR. Instead of putting all our marketing dollars into advertising, we have invested it into product, instead.
Now, giving away 800 boxes of olive oil may sound like a dumb idea--and it may be one! But, our experience has been that when food lovers try our product, they come back for more and recommend us to others. Our challenge has not been satisfying our customers, but has been finding them!
I will let you know how I like mine once I get it in the mail! Go get some for yourself while supplies last by going here.
[Photo by Vishnu Hoff, from Alejandro and Martin]