The campaign will run through 2010 and will include ads featuring Rachael via television, print, radio spots, online, in-store marketing and personal appearances. The first television spot is scheduled to air in April and the campaign will run through 2010. I probably won't see too much of this stuff out here in California, since we don't have Dunkin' Donuts (that I know of). In fact, I think I've only been to DD once, when we went to Ohio last summer.
Here's what a Dunkin' Donuts bigwig had to say about the deal:
"We believe there is tremendous synergy between Dunkin' Donuts and Rachael Ray," said Robert Rodriguez, Dunkin' Donuts brand president. "Rachael's philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin' Donuts brand."
And Rachael throws in her two cents:
"Everyone always asks me how I manage my schedule, and the answer is coffee," said Ray. "Having grown up in the Northeast, I have a long-standing and deep appreciation for Dunkin' Donuts' coffee. In addition, I am excited to work with Dunkin' Donuts' team of chefs as they expand their menu to include new items for customers looking for more health-conscious options."
Thanks to the wonders of the internet, I learned that the closest Dunkin' Donuts is 800 miles away in Phoenix, Arizona. So, I don't think I will be able to support Rachael's latest endeavor. You guys will just have to have a donut and a coffee for me when you go!