Here's what Rachael had to say about Rachael's Rescue: "It seemed like not a lot of extra time to donate to something that could potentially raise millions of dollars for championing these little creatures that can't speak for themselves."
Don't worry cat lovers - she also has a line for cats planned.
Market Watch has some details on the product itself. Real meat is the first ingredient in both varities - Real Chicken and Veggies and Real Beef and Brown Rice. As for the other ingredients:
There are no by-products, fillers, artificial flavors or preservatives; and each recipe contains:
-- Antioxidant nutrients like vitamin E and selenium to support a healthy immune system
-- A healthy fiber blend including oatmeal for easy digestion
-- Omega Fatty Acids, with a dash of EVOO (extra virgin olive oil) to support healthy skin and a shiny coat
-- High quality proteins to support healthy organs and lean muscle mass
-- Calcium for strong bones and healthy teeth
There are also crunchy and chewy treats named after Isaboo, called Isaboo Booscotti. The flavors are "bacon and peanut butter; and Isaboo Grill Bites chewy treats come in beefy burger and bacony burger flavors."